The supermarket of the future is Coop with its virtual tour
- Nov 13, 2015
- News
Within a period of less than two weeks, after the closure of EXPO in Milan, it’s time for reporting….balance sheet item with six zeros for the Coop pavilion. The latest data confirm 1.760,000 tickets in the Future Food District. A real success, as the official Coop press release said, "not announced but expected!".
If not you ever been there, or you not paid much attention, Coop offers you the opportunity to explore its technological and interactive supermarket with a special Virtual Tour. Here is a big open space to visit through the immersive experience of augmented reality 360 °. Coop repeated the success of visits on the web, also thanks to Tourmake Team who worked in collaboration with other agencies behind the scenes. Through the implementation and customization of the Google Street View service, Tourmake guided users to discover the supermarket 4.0; a true virtual tour with surprising effects!
In this project - developed in collaboration with Identity trusted agency - ,Tourmake operated in the stand of the universal exhibition set up by Coop. A special thanks goes to Identity and Coop Group for this valuable opportunity.
Start the journey by exploring the first virtual supermarket -> http://supermercatodelfuturo.e-coop.it/eng